Put More Life Into the Second Half of Life

The Masters Fitness was created by Kerry and Chan Gannaway for people who want to feel strong, capable, and confident—but are tired of fitness that feels extreme, confusing, or built for someone else’s life.

WHY WE CREATED THE MASTERS FITNESS

After decades of coaching, educating fitness professionals, leading organizations, and working with real people, we saw the same gap again and again: adults in midlife were either being told to slow down or pushed into programs that ignored their experience, changing bodies, schedules, and goals.

We created The Masters Fitness to offer a smarter way forward—one that blends intelligent strength training, mobility, recovery, nutrition, and practical coaching into a plan that supports the way you actually live.

This is not about turning back the clock. It is about building the strength, energy, and confidence to enjoy what comes next.

OUR APPROACH

We believe fitness should meet you where you are and help you move forward with purpose. Every program we create is grounded in sound principles, clear instruction, sustainable progression, and support that feels personal.

Kerry brings coaching, wellness, nutrition, and midlife expertise. Chan brings education, performance, executive leadership, and program strategy. Together, we create experiences that are professional enough for the fitness industry and practical enough for real life.

WHAT WE VALUE

• Strength for longevity
• Progress without intimidation
• Education over confusion
• Consistency over extremes
• Coaching that sees the whole person
• More life—not merely more workouts